Ideas on deep linking
Practical guides and engineering notes on deep linking, mobile development, and following the user after the click.
Your Link Preview Is the Ad: Why the Share Card Decides Whether Anyone Clicks
Nobody reads the URL. They look at the image, the headline, and the one line underneath — and decide from that. Yet share cards are the one piece of marketing that ships with no preview, no error, and no feedback when they break.
Brandon EstrellaFounderAdd LinkForty to Your Stack: The Link Layer Every App Needs
You already outsource auth, payments, and email to managed services. Deep linking and attribution are the same kind of problem — a horizontal infrastructure layer that's painful to run yourself. Here's the full modern app stack, why deep links matter, and how LinkForty runs the infra while plugging into your code.
Brandon EstrellaFounderWhat Is Deep Linking? A Practical Guide
Deep links send people to a specific place inside an app or site instead of a generic home screen. Here's how the different flavors actually work — and where each one breaks.
Brandon EstrellaFounderStop Creating Normal Links: Why Click-Level Attribution Is the Analytics Upgrade Most Teams Skip
Traditional analytics tell you a visitor reached /signup. They can't tell you which of the five buttons on the page convinced them — or which one actually drove the sale. Give every placement its own LinkForty link and that blind spot disappears.
Brandon EstrellaFounderDeferred Deep Linking, Explained
The most valuable deep link is the one to a screen the user can't reach yet — because they haven't installed the app. Here's how deferred deep linking bridges the install and gets it right.
Brandon EstrellaFounderUniversal Links vs. Android App Links
iOS and Android both let an https:// link open your app instead of the browser — but the setup, the verification, and the ways they fail are different. A side-by-side field guide.
Brandon EstrellaFounder