The LinkForty Blog
Ideas on deep linking
Practical guides and engineering notes on deep linking, mobile development, and following the user after the click.
Guides
Stop Creating Normal Links: Why Click-Level Attribution Is the Analytics Upgrade Most Teams Skip
Traditional analytics tell you a visitor reached /signup. They can't tell you which of the five buttons on the page convinced them — or which one actually drove the sale. Give every placement its own LinkForty link and that blind spot disappears.
Brandon EstrellaFounder7 min read
Deep Linking
Deferred Deep Linking, Explained
The most valuable deep link is the one to a screen the user can't reach yet — because they haven't installed the app. Here's how deferred deep linking bridges the install and gets it right.
Brandon EstrellaFounder4 min read
Mobile Dev
Universal Links vs. Android App Links
iOS and Android both let an https:// link open your app instead of the browser — but the setup, the verification, and the ways they fail are different. A side-by-side field guide.
Brandon EstrellaFounder4 min read